HOLIDAY SUCCESS STARTS WITH PLAs. ARE YOU PREPARED?

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It is no surprise online shoppers are more likely to click on Product Listing Ads (PLA) than standard text ads. In fact, since July of 2012, the share of clicks for Product Listing Ads has grown nearly 100% compared to standard text ads.

As we approach the holiday shopping season, now is the time to take advantage of the growing revenue opportunity from PLAs. Marin Software and Mercent are partnering to present year-over-year trends and key findings to help you optimize your campaigns to acquire more revenue this holiday season.

Whether you are new to PLAs or are a seasoned veteran, this 30 minute presentation, followed by a Q&A, will update you on recent PLA changes:

How have enhanced campaigns changed the way PLAs work?
How much should I budget towards PLA campaigns?
What are the 5 things retailers should focus on in preparation for the holiday season?

The holiday shopping season is around the corner, register today and drive more revenue with PLAs.

Speakers:

Anthony Guarino, Director of Shopping Programs, Mercent

Kye Mou, Sr. Product Marketing Manager, Marin Software

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