THE SECRET ADVANTAGES OF OPTIMIZED AD COPY FOR DRIVING MORE CONVERSIONS

Archived

With more than 6.3 billion ad units managed on Marin Software’s platform alone, it goes without saying that the web is swimming with advertisements. The ability to write effective, personalized ad copy is a key part of the evolving skill set of the online marketer and a key ingredient in advertising effectiveness.

Join Marin Software and Boost Media as we provide best practices for optimizing your ad copy for success. Our partnership with Boost Media has allowed Marin users to incorporate a supervised network of over 1,400 ad copy experts to write unique and personalized ad creative in the Marin platform. Our latest integration will allow Marin users to utilize more of Boost Media’s capabilities directly through Marin’s interface.

Whether you're looking for tips on how to optimize your ads, or want to learn more about Marin Software and Boost Media’s integration and in-app tools, this 45-minute presentation, followed by a Q&A, will provide answers to the following questions:

• As an enterprise advertiser, what best practices can I leverage to create the most effective ad copy?

• How can I best utilize creative optimization tools within the Marin Software platform?

Speakers:

Gagan Kanwar, Sr. Director of Partnerships & Research, Marin Software

Erik Ford, VP of Marketing & Business Development, Boost Media