The Search Marketer’s Guide to Creative Testing and Optimization
Thursday, August 30, 2012 at 10am PST (1pm EST)
In a search landscape where millions of keywords define intent, generating the most compelling creative can prove to be a daunting task.
For paid search programs, big and small, creative optimization remains the single most impactful strategy for increasing traffic, lowering costs and acquiring more revenue. Download this paper to learn how advanced search marketers generate, analyze and iterate on new creative to maximize performance across paid search programs.
Topics Include:
Speakers:
Kye Mou, Product Marketing Manager, Marin Software
Rob Lenderman, CMO, BoostCTR
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