Speakers include:
Alan Chambers MBE, Polar Explorer
Ashley Friedlein, CEO, Econsultancy
Darren Bentley, Head of Performance Media, MoneySupermarket.com
Matt Ackley, CMO, Marin Software
Agenda
10.30am – 11.00am: Registration & Refreshments
11.00am – 11.10am: Chairs introduction - Jon Myers, VP & Managing Director EMEA, Marin Software
11.10am – 11.40am: Key Industry Datapoints - Mike Shaw, VP Media, comScore
11.40am – 12.10pm: Marin’s Vision & Roadmap - Matt Ackley, CMO, Marin Software
12.10pm – 12.40pm: Marin Software's exclusive research for Yahoo & Bing - Andrew Jones, Yahoo and Colm Bracken, Microsoft
12.40pm – 1.45pm: Lunch
1.45pm – 2.30pm: Modern Marketing Manifesto: What is marketing in the digital era? - Ashley Friedlein, CEO, Econsultancy
2.30pm – 2.50pm: Case Study: How TUI Travel optimised online advertising using offline conversions - Stephen Russell, Head of Business Development, ResponseTap
2.50pm - 3.10pm: Case Study: How MoneySupermarket.com created a technology stack to turn their data into revenue - Darren Bentley, Head of Performance Media, MoneySupermarket.com
3.10pm – 3.35pm: Coffee Break
3.35pm - 4.05pm: Social Advertising with Marin Software - Rebecca Momberg, Director of Product Marketing, Marin Software
4.05pm – 4.45pm: Panel Session: Turning your data into revenue - Andy Mihalop, Mediacom, Jasmin Ahrens American Express
4.45pm – 5.25pm: Data and performance lessons from the Arctic - Alan Chambers MBE, Polar Explorer
5.25pm - 5.30pm: Chairs’ Closing Address - Jon Myers, VP & Managing Director EMEA, Marin Software
5.30pm – 6.30pm: Champagne Drinks Reception
6.30pm – late: Conference Party: Geek Out - Biggest Search Geek Launch Party