PERFORMANCE MARKETING 2.0 - AUDIENCE TARGETING AND BUILDING A DATABASE OF INTENT
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Audience-centric performance advertising combines the powerful "database of intent" that we derive from paid search with key demographic and behavioral information about customers.
Marin Software and BlueKai have partnered to break the silo of audience data and search marketing, delivering audience-based intelligence for search marketing, and across all channels.
Join Marin Software and BlueKai to learn:
Speakers:
Jason Young, Sr. Director of Product Marketing, Marin Software
Molly Parr, Director of Product Marketing & Management, BlueKai